The Salon at 1935 was a full-scale branding and digital presence project focused on positioning the salon as a modern, elevated leasing destination for beauty professionals. I partnered closely with the salon team on content management and social media strategy, developing campaign direction, post concepts, and visual systems designed to support leasing goals, spotlight tenants, and strengthen community. The scope included a refined brand identity and the design of a custom website launching in 2026, created to clearly communicate the salon’s values, leasing offerings, and tenant experience while supporting discovery and conversion. I also led photography direction and content development to ensure a cohesive visual presence across web and social platforms.
Results.
Developed and managed a consistent Facebook content strategy focused on brand storytelling and community engagement. Over a 28-day period, content generated 10.8K views (+153.7%), increased interactions by 519%, and reached 9,800+ non-followers, significantly expanding brand awareness beyond the existing audience. Performance was supported by strategic content amplification while maintaining strong organic growth.
