From Concept
to Impact.
This project centered on elevating The Salon at 1935 through strategic branding, social media, and digital design. I partnered closely with the salon team to develop visual systems, content direction, and a custom website designed to support leasing, tenant visibility, and long-term brand growth.
Results.
A consistent Facebook content strategy drove measurable growth in brand awareness and engagement. In a 28-day period, content generated 10.8K views (+153.7%), increased interactions by 519%, and reached 9,800+ non-followers.